Florence Chan. Product designer driven by great digital experiences & workflows.

Based in Hong Kong, I currently work @ Mirum agency (WPP) as a UX Designer, where I bridge user needs and business goals through intuitive, scalable digital products—ensuring every product not only looks great, but works seamlessly for the people who use it.

Crafting digital and print assets—including e-invitations, social media content, and gallery signages for the leading auction house.

Christie’s

Meta

Revamping Meta Reach the World website to ignite global brand engagement for Chinese businesses.

Cigna

Usability testing and e-sales journey enhancement for the health insurance company.

Chow Tai Fook

Reimagining the e-commerce app for the jewellery brand to elevate the shopping journey, seamlessly integrating exclusive membership perks.

HKEX

Usability testing for the Hong Kong Stock Exchange issuer access platform on regulatory matters.

Artist Rebecca Li’s Japan debut exhibition navigating the nuances of family, femininity, language, and loss through the visual.

Amulet • お守り